INVERNESS, Fla., August 22, 2007 – Smartphone Experts (SPE), an e-commerce platform and smartphone accessory development company, has bolstered its portfolio of smartphone community sites by acquiring CrackBerry.com, a popular BlackBerry site. Having a community site tied in with BBerry.com, the BlackBerry accessories store that opened in June 2006 allows Smartphone Experts to provide BlackBerry users with a one-stop shop for all their needs.
“In a way CrackBerry.com and BBerry.com have followed a parallel track, reaching out to the continuously growing number of BlackBerry owners,” said Marcus Adolfsson, president of Smartphone Experts. “We are excited to be joining forces with such a strong team dedicated to helping BlackBerry users get the most out of, and now for, their devices.”
“The acquisition by Smartphone Experts means that we are are now part of a family of smartphone community websites,” said Kevin Michaluk, founder of CrackBerry.com. “I am proud that CrackBerry.com is becoming SPE's flagship BlackBerry-focused community site, following in the footsteps of such well-known and successful sites as TreoCentral.com and WMexperts.com.
“The winning team at CrackBerry.com has done an amazing job of building such a vibrant community that has been a favorite in the media, both traditional and online,” said Dieter Bohn, vice president of communities for Smartphone Experts. “We are excited to work with their ‘Crack Team’ of writers and moderators to deliver the types of news, reviews, first looks that will continuously ‘wow’ and inform BlackBerry users.”
Financial terms of the deal were not disclosed.
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